Windows on UMass: Graphics

Amherst, Massachusetts

Windows on UMass was an exhibition of student writing, artwork, and design focused on the Brutalist architecture of UMass Amherst and Dartmouth, curated and installed by myself and design partner Erica DeWitt in collaboration with Professor Timothy M. Rohan. I designed the graphic identity for the exhibition and its accompanying programming.

The design drew on early 1960s aesthetics, Googie architecture, and the work of Saul Bass. The exhibition title and a 1960s-inspired eye logo were laser cut at 1.5 feet high and mounted directly on the gallery wall, alongside a set of retro icons based on the tools used to complete the student assignments — paintbrush, pencil, camera. The icons were laser cut as negative images on black squares, with the white gallery wall showing through, and arranged in rows to separate the categories and projects in the main display grid below the title.

Promotional materials extended the identity across three contexts: a poster for the show itself, materials for the Windows on UMass Academic and Professional Symposium with an alternate logo, and a promotional poster for a sponsored talk on bird-window collisions — illustrated with 1960s-inspired collages of birds made in Illustrator.

Pictured: Exhibition poster, Windows on UMass, UMass Amherst, 2024