Illuminating Brutalism: Graphics

Amherst, Massachusetts

The graphic identity for Illuminating Brutalism included a promotional poster, event signage, and social media graphics. The poster design draws directly on the architecture of Kevin Roche's Fine Arts Center Bridge (the building onto which the projection was cast) translating its bold forms into a print and digital campaign.

Pictured: Promotional poster, Illuminating Brutalism, UMass Amherst, 2022